How IKEA is squeezing circularity into a flat-pack
Author: Oliver Balch
“Low-cost”, “flat-pack”, ”Swedish”, “yellow”. Mention of the word “IKEA” and many word associations spring to mind. True aficionados of the world’s largest furniture retailer may think “Poäng chair” or “Billy bookcase”, or even “meatballs”. One term that is unlikely to crop up, however, is “circular”.Image: Channels: Business StrategyTags: circular economyIngka GroupIDEAEllen Macarthur Foundationclean energy investmentrenewable electricityleasing modelreverse logistics
This story was originally published by Ethical Corporation and can be accessed here.