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The aim of the BDIH Standard is to define the term natural cosmetics in a factually correct and comprehensible way and to create transparency to benefit the consumer. In addition, it is intended to allow fair competition between the manufacturers and distributors of natural cosmetics. The standard specifies requirements relating to how the ingredients used in the cosmetics should be obtained and produced and to the way they are processed. This takes particular account of the concerns of animal welfare and species protection. Natural cosmetics have become a major trend in recent years. There is a growing awareness that we are responsible for the world in which we live, and an increasing concern for our own health. We appreciate the delicate balance of the natural world and strive to maintain this harmony by using environmentally-friendly products that are nurturing to us and as harmless as possible to the earth.



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