Howies, Ltd.

Back in July 1995, we started making clothing for the sports we loved doing. We also wanted to find another way to do business so we could ride home at night happy with what we do. We wanted to say something, to stand for something, to try to change the things we cared about. Was it so bad to make people think a little? we didn't think so. From a remote part of West Wales, where the air is pure and the rivers run clean, a bunch of us come in each day and try to do just that. It's almost as much fun as the ride home. From rugged outdoor gear to girly tops, from T-shirts printed with contemporary design to funky kids clothing, Howies is a casual brand that creates long-lasting basics and functional yet playful items. Their love for the great outdoors and adventure sports are the main inspirations of founders Clare and Dave Hieatt, who started Howies in 1995. The recent collaboration with Timberland doesn’t change their unique philosophy on how to create fashion.