Phoebe English
Retailer in London
The PHOEBE ENGLISH label, founded in 2011, creates pieces with close attention to detail and quality, rejecting mass-made or ‘fast’ fashion. All production is made in London, meaning the footprint from sketch to garment is minimised and the entire business operates from one studio in South London. The brand’s duel roots of craftsmanship and reduced negative environmental impact are never sacrificed where possible and a bedrock sense of producer responsibility underlies all decisions from design to business and. The growth of the brand proves to be tackling obstacles that have been put in place within the traditional fashion and retail sectors, and aims to look at design as a solution based opportunity to respond the extreme environmental times we live in. The clothing comprises an ever-evolving search for communicative design and construction, exploring a personal narrative through surface structure, and textile engineering. As well as employing a straightforward, natural and utilitarian nature.