Unlimited Sports Group

The Unlimited Sports Group headquarters are based in Amsterdam, the Netherlands. USG has a strong position in its home markets with a rich history and experience in the Benelux. With offices and showrooms throughout several European countries, the playing field has been extended to the whole of Europe. The focus of USG is on the markets of Sports, Outdoor and Lifestyle. SPORT and OUTDOORS are about emotions, the quest is for excitement and adventure, and escaping ones routine. They have always played an important role, but now they are becoming increasingly significant for individuals to feel good, on and off the field. This is where LIFESTYLE comes in. And while people's needs are continuously changing, sport itself is also changes. Tackling today's health challenges in a positive and energetic way through our community.