Midwest Custom Roasting

LaRue Distributing, Inc. was founded in 1972 by Verlyn L'Heureux. The company was originally named Fountain Products of Nebraska. Mr. L'Heureux purchased the company's inventory from its previous owner and began selling to new customers, servicing existing customers as well as maintaining all bookkeeping, etc. from a garage operation. During this time, LaRue was a franchise operation, selling Fountain Products. This consisted of freeze dried coffees, teas and soups and targeted business offices in the eastern half of Nebraska. Mr. L'Heureux personally sold and built the areas of Nebraska, Iowa, and the northern portion of Colorado. He then hired personnel to run the route system, service department, and bookkeeping operations. In 1975, the company incorporated and changed its name to LaRue Distributing, Inc. LaRue entered the fresh roasted coffee business, and introduced its own private label. "LaRue" brand coffee is roasted to the customer's specifications. LaRue quickly expanded into restaurants, convenience stores, and institutional coffee services. By the mid 1980's LaRue had grown into 6 states, and increased its product line to over 230 products, including non-carbonated beverages, cappuccino products, snacks, and paper supplies. Today LaRue services convenience stores, restaurants, institutions and business offices in 11 states with over 120,000 sq foot warehouse facilities. Their route personnel are trained to provide product delivery and equipment maintenance on a routine, scheduled basis to meet each customer's individual needs. Verlyn L'Heureux, founder and C.E.O. attributes the growth of LaRue Distributing to loyal employees, excellent customer service and quality products all delivered at competitive prices. Take a video tour of our facilities and learn how LaRue Coffee Roasterie purchases, roasts and packages its premium coffee beans. It is these high standards of quality that has resulted in a delicate, smooth and rich cup of LaRue coffee since 2002.