La Reina Company

The 1950s were very good to Mauro Robles. Mauro came to the United States from his home state of Zacatecas, Mexico, in 1952, and before the decade was up he had earned his U.S. citizenship and started a family. Mauro met his wife while working in a tortilla factory during this period, which led him to establish La Reina Inc. in 1958. The small tortilleria operated for many years from a small storefront in East Los Angeles, but the Robles had a knack for developing new products that respected Old World tastes and traditions. By 1961 the family-owned and -operated company’s success with flour tortillas required it relocate to a state-of-the-art production facility, which effectively set the stage and provided ample space for it to establish a strong tradition of quality, service, innovation and integrity that continues today.